A Case Study of Marriott International - 9298 Words

EXECUTIVE SUMMARY Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement. We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our â€Å"spirit to serve†, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase†¦show more content†¦Accor – This is a private French Company and of the largest employers in the lodging industry. It employs 168,600 employees working in 4,000 properties in 90 countries. It is ranked second with the revenues of $9.03 billion in 2005. It is well known for its upscale brands, Len and Sofitel. Accor also operates and owns stakes in several hospitality and food services. Hilton Hotels Corporation – Hilton was founded in 1946 and headquartered in Beverly Hills, California. It has 2,838 hotels worldwide under the brands Conrad, Doubletree, Embassy Suites etc. HTL operates upscale full-service and limited service hotels in urban, airport, resort and suburban locations. It ranks third in the number of employees (105,000) and revenues ($8.6 billion) but second in net income of $552 million. Intercontinental Hotels Group – It is British company and the most profitable among the four industry leaders. It owns, manages, leases and franchises approximately 3,741 hotels in approximately 100 countries as of 2006. It ranks number one in gross margins (54%), operating margins (24.7%) and earnings per share ($2.10) even if it’s smallest in the strategic group. It appears to be the cost leader among the big four companies in the industry. II. CPM and EXTERNAL FACTOR EVALUATOR Table 1 Competitive Profile Matrix | | |AccorShow MoreRelatedMarriott International Case Study1864 Words   |  8 PagesThe Mega-merger in Hospitality Industry ---- A Case Study of Marriott Internationals Acquisition of Starwood Hotels Resorts Worldwide Introduction On 23 September 2016, Marriott officially announced the completion of acquiring Starwood at the price $13.6 billlion. Lately, it is not surprising to see the report like this has swept over the business sector in the newspaper. Merger and acquisition (MA) have been regarded as a critical part of the framework of doing business in a market economyRead MoreStrategic Management - Case Study Marriott International3852 Words   |  16 PagesManagement - Case Study Marriott International Introduction The report focuses on Marriott International putting strategic management at the center core of analysis and discussion that allows Marriott strengths and weaknesses to be known and be evaluated according to such SWOT related strategies, CPM, EFE, IE matrix and many other important points for strategic management recognition of Marriott International. There is important account to the strategic analysis of Marriott International, thereRead MoreA Case Study on Employee Engagement: Marriott International, Inc.1468 Words   |  6 PagesChallenges for Employers A Case Study on Employee Engagement: Marriott International, Inc. 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For instance EBay’s merger with Skype failed because of technical integration, Wendy’s and Arby failed because of Arbys lack of international exposure, and Chrysler failed because of cultural differences. Although the organizations failed for different r easons, the common trend is not havingRead MoreSwot Analysis : Marriott International, Inc.1421 Words   |  6 Pagesparticipants derive meaning from their surroundings, and how their meanings influence their behavior (Malhotra, 2012). Marriott International, Inc. is a global leading lodging company with more than 4,200 properties among 78 countries and territories. Marriott International announced revenues of nearly $14 billion in fiscal year 2014. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for nearly 90 years, the company is headquartered in Bethesda, Maryland, USA (Marriott.ComRead MoreMarketing Researchs Crucial Role in Helping Marriott Hotels Essay952 Words   |  4 Pageshotels. Marketing research has been a significant backbone for the success of Marriott. Therefore, marketing research is an important requisite for Marriott to keep track of their changing consumer and business customer needs, to identify new opportunities in the hospitality service sector, to further develop and differentiate its various brands, and to develop strong brand equity. Through marketing research, Marriott has scaled magnificent heights of operational success. Marriott’s framework forRead MoreMarriott International Brand Management Performance Essay1547 Words   |  7 Pagesintangible resources. Raising the value of owners’ equity, financial and business performance can be done by creating a customer-based brand. Market share and financial results determine the business performance of a brand. The paper will focus on Marriott International brand management performance and how the company has skillfully implemented strong branding strategies while operating 16 different brands. The brands studied were The Ritz-Carlton, Courtyard Marriot, Residence Inn Marriot and Fairfield InnRead MoreChallenges of Sustainability Within the Hospitality Industry2152 Words   |  9 PagesUniversity  College  of  Northern  Denmark   CHALLENGES  OF  SUSTAINABILITY  IMPLEMENTATION  FOR  MARRIOTT  HOTELS  Ã‚   RESORTS A  management  case  assignment   by   Kelly  Hrupa   5th  semester  IHM  E  2011 ­2013   submitted  to  the  Department  of  International  Hospitality  Management  in  accordance  with   the  requirements  for  the  PBA  degree   No.  of  characters  (excl.  title  page,  table  of  contents  and  list  of  references):  11883 No.  of  characters  (incl.  title  page,  table  of  contents  and  list  of  references):  14472 Signature: