Friday, February 14, 2020

Rhetorical Analysis of a Discourse Communitys Practices Essay - 1

Rhetorical Analysis of a Discourse Communitys Practices - Essay Example Obviously, there is a considerable gap when information under the title is being passed over on one hand from professional to professional, and on the other hand, from a professional in the field marketing to a layman. Texts written in professional jargon typically suits the fellow professionals whereas texts written in plain English would, without doubt be constructed to suit the layman. When writing marketing papers it is imperative to distinguish the content for the two types of audiences. In the paper mentioned earlier, the content had been written to suit fellow marketing professionals. In marketing there are terminologies that cannot be easily deciphered by the layman unless they subjected the terms to a research. For instance, cause marketing, the seven P’s , copy testing, intangibility, investometer, low-end market, permission marketing, segregation, segmentation, warm marketing amongst others that were not contained within the paper whose title had been mentioned earl ier. Most of these terminologies are normal English words that would mean a different thing to layman, yet for a marketing professional the terms do have a relational meaning from the normal English usage. For instance, the term intangibility is an adverb and its derivative adjective intangible refers to ‘not having physical presence or unable to be touched’ (Soanes and Angus, 908). In marketing and from the usage in the paper it is used to describe the fruitless effort in assessing the value earned from performing an activity using tangible evidence. Hence, whereas it is proper to write an easily decipherable paper that can be read by everybody, technical languages associated with marketing will always prove difficult for those individuals who are not accustomed to the field. Although critics of technical writing argue that writing in marketing tone interferes with clear communication, it is important to note that

Saturday, February 1, 2020

Adult nursing scenario Essay Example | Topics and Well Written Essays - 1000 words

Adult nursing scenario - Essay Example Mrs. Taylor, 68 is admitted with a history of chronic obstructive pulmonary disease (COPD) She is breathless and anxious.She has limited mobility due to a painful left hip.Using the Reflective Cycle of G. Gibbs (1988) I will reflect on the learning and developmental needs identified in the scenario described. The six 'stopping points' provide a helpful personal insight and are followed, in order, throughout this essay.Description: When Mrs. Taylor was admitted in the condition earlier described, I was working with a senior colleague, a ward sister experienced in adult nursing. The patient was in pain, greatly distressed and with some cyanosis.She had been handling her condition at home with the help of oxygen and drug therapy, so her present state indicated that some triggers must have exacerbated the condition.These could be bronchitis, pneumonia, allergy or too many cigarettes.Feelings: I felt a sense of urgency and the need to get medication started to alleviate the symptoms. I fe lt concern for her physical well-being and some frustration that it could be helped 'at once.'When I observed how sister spoke softly and reassuringly to Mrs. Taylor, touching her hand and smoothing her forehead, I felt slightly ashamed.At sister's suggestion, Mrs.Taylor breathed more slowly and her anxiety diminished. I then sat with her, asking how she was feeling, really listening carefully to her responses.I thought how much more difficult this would be with a child or mentally disabled adult,recognising the need for a more psychological approach... These could be bronchitis, pneumonia, allergy or too many cigarettes. NICE Guideline (2004) conclude ' The disease is predominantly caused by smoking and nearly all sufferers are over 35.' 2. The painful left hip was another major cause for concern. We got her settled in bed, nebuliser mask on and bed head raised, promising pain relief for the hip. Feelings: I felt a sense of urgency and the need to get medication started to alleviate the symptoms. I felt concern for her physical well-being and some frustration that it could be helped 'at once.' When I observed how sister spoke softly and reassuringly to Mrs. Taylor, touching her hand and smoothing her forehead, I felt slightly ashamed. At sister's suggestion, Mrs. Taylor breathed more slowly and her anxiety diminished. I then sat with her, asking how she was feeling, really listening carefully to her responses. 'Attending is the act of really focusing on the person who needs help. We need to make ourselves deliberately aware of what the other person is saying and of what he or she is trying to tell us.' Morrison and Burnard (1991) I thought how much more difficult this would be with a child or mentally disabled adult, recognising the need for a more psychological approach, more reassurances and a 'person-focused' nursing style. Adults like Mrs. Taylor appear more able to contribute to their own improvement, being both knowledgeable and aware. I thought that no matter which nursing domain I was involved in, I would recognise that the same requirements of reassurance, administration of medication and accurate record keeping would apply. I would also adhere to the principles of respect for any cultural or social background.